Lethal Mistake #7: Selecting the Wrong Prospects or Spending an Inappropriate Amount of Time Marketing to Each Group of Prospects

Not everyone on your mailing list will make a donation or a commitment so you must try to focus on those prospects that offer the greatest potential. Remember, the “80/20 Rule” applies to donors as well as respondents in other marketing campaigns. 20% of the donors will contribute 80% of the donations. Therefore, the correct course to take is to spend 80% of your time on that 20%. Find out everything that is relevant to your prospects so you have the best possible outcome. Here’s how to make your campaign more effective.

Lethal Mistake #3: Not Using Technology to Your Advantage

The biggest disadvantage most fundraisers suffer from is not having sufficient funds to run the type of sophisticated campaigns they think would be most effective. In their desire to provide as much money as possible to the people who would benefit from each campaign, they often shortchange or overlook their own needs that could make their fundraising efforts more effective and efficient. Here’s how to avoid that costly and time-wasting mistake.

Fundraising Plan: Implementing the Plan

There’s a wide variety of choices or “tools” you can employ but not all are suited to every project. Remember, fundraising takes time and costs money so utilize your resources wisely. Make sure you have sufficient funds, time and personnel to achieve your objectives and don’t try to employ every tool at your disposal. Always use the right tool for the job and don’t overspend by using too many tools when it would be more efficient to use fewer… and always use tools with the intention of building long-term relationships, not just raising short-term money.